Released 10 years ago this week. They'd come a long way since 1994's
Southernplayalisticadillacmuzik, a purely hip-hip affair. You don't need me to tell that
Hey Ya! blew up everywhere and won a Grammy award that year. They managed to keep their roots while hitting the heights of success too; the song effectively made their legend complete and to me sounds timeless.
The video is as memorable as the song; directed by Bryan Barber, is based on The Beatles' landmark appearance on The Ed Sullivan Show on February 9, 1964, but sets the action in London. The beginning and end of the video blend with those of
The Way You Move so that the two can be watched in either order.
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